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My 3 Phase Writing Job Pitch Progression

Having a stellar pitch is what’s going to separate you from the pack. If you’re pitching jobs listed on job boards, you’re potentially competing against hundreds of other candidates.

My pitch has come a long way since I began sending it out a year ago. I bet it has gone through a dozen revisions or more! I used to update it near weekly trying to get it right – now, it’s more like once every month or two.

Part of the reason it has changed over time, is that I read my fair share of books/took my fair share of courses to learn as much as possible on how to create an outstanding pitch. I would then give something a try, track my conversion and tweak it to try and make it better and boost my rates.

I thought you’d benefit most from a timeline of sorts. Here are three different pitch examples (that I really sent out) – the last being the one I’m using currently.

1. My First Pitch

Good Morning,

I would love to throw my hat into the ring for this freelance writing position.

I’m a regular Huffington Post contributor and currently am writing copy for a major WordPress blog.

I’m confident that I would be a great addition to your team. Please let me know what else I can provide you with,

Gina Horkey

Woofda! No links? No samples? Lucky for me, I actually had some nibbles and got some jobs. I didn’t keep it in this phase for too long though!

2. An Okay Rendition

Hi Mrs. Smith,

I was really excited to read your job listing for a freelance writer; I think I’m a perfect fit!

A little about me personally: I’m a mom to two toddlers and live with my spouse (a SAHD) in Minnesota. Productivity, therefore, is the name of the game!

I’ve been working in the financial services industry for the past 8 years and am currently in the process of transitioning to full-time freelance writing as my main career. I can easily write about various topics, in addition to personal finance.

I regularly contribute to The Huffington Post, Remedy Lending, and Kitchology. I’ve built and run my own website and blog; I’ve actually been blogging since early 2010.

Here are three posts from my own blog specifically around productivity. The above links will showcase additional work.


I’m currently also ghostwriting for numerous large freelance websites and have recently launched a new project with a friend, Young Widow Living.

I’m confident that I would be a great addition to your writing team. I’m very detail oriented and mindful of time management and meeting deadlines.


Please let me know if I can provide you with anything else.  Check out my “Hire Me” page for client testimonials and my Professional Writing Pinterest Board for additional samples.

Gina Horkey

Web-site Google+ Facebook Twitter Pinterest

Much better, but a bit too long. You want your pitch to be easy on the eyes, easy to scan and most of all primed for connection and to spur the reader to take action and check out your work.

3. My Current Pitch

Good Morning,

Your ad on [PLACE YOU SAW AD] immediately caught my attention. I’m a professional writer with experience in [YOUR RELEVANT EXPERIENCE] and I’d love to work with you.

Check out my Hire Me page for more information, my Client Testimonial’s page for references, my Professional Writing Pinterest board for additional samples or take a look at these publications I write for regularly to see some of my work:

Additionally, I’ve built and run my own website and blog. I’ve actually been blogging since early 2010.

I recently wrote the copy and press release for a Kickstarter campaign. It was fully funded within 1 WEEK!

I’m confident that I would be a great addition to your writing team. I’m very detail oriented and mindful of time management and meeting deadlines.

Let me know if you need any extra information about me before you make a hiring decision. I’m looking forward to working with you,

Gina Horkey (###-###-####)

Check out my 30-day email course for aspiring freelance writers!


A Few Thoughts on the Progression

Once I figured out the second pitch wasn’t converting like a previous version that I had, I figured it was time for a change. I learned my most recent pitching style from taking Sophie Lizard’s, Client Hunting Masterclass.

I’m content with the current version (i.e. it’s converting into new clients). I’m sure it’s not the last time I’ll update it, but I do feel it’s a solid representation of what I’ve got going on at the moment!

What’s one thing you can change to make your current pitch stronger?

Gina Horkey

Gina Horkey is a writer for hire, with a background in personal finance. She also offers coaching services and really enjoys helping other freelancers gear up to quit their day jobs and take their side hustles full-time. Please stop by Horkey HandBook and download your free copy of 8 Tips to Start Your Freelance Career off on the Right Foot!

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  1. I love seeing this, Gina! I’ve never actually written up a template like this. I customize my pitch for every job listing I apply to. Still, lately I’ve been feeling like I need to up my game. Perhaps writing a template like this will help since I’ll be able to think about it longer and revise it in the same way you have.

    1. It definitely helps, because I know I can respond to any job ad in a minute or two. I still tweak it to fit that specific posting, but there are no excuses not to apply right then:-)

  2. Hi Gina,

    This post reminded me of my old days at oDesk. I used to have some templates which I used to modify as per client. I had even made a private blogspot blog with all those sent pitches, then.

    I see, the comments and this post are about 3 months old. Did you create any new pitch? Would love to see an updated post. 🙂

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