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How To (Finally) Pick a Niche as a Freelance Writer [FREE WORKBOOK + DOWNLOAD]

Oh man.
I’ll be honest.
Picking a niche has always been a struggle for me.
Not just with writing, but with everything in life.

There are people who find a couple things they love to do and do those few things amazingly well.

And then you have people like me that have a thousand interests and dabble in just about everything they can get their hands on.

I’ve been like this ever since I was a kid.

When I was eight, I started playing guitar.

But I genuinely love music, so I taught myself how to play the piano, bass, drums, and got my hands on just about every stringed instrument I could.

I even played flute in Middle School…

I also love photography, baking, reading (and writing, obviously), graphic and web design, and anything that lets me flex my creative muscles.

So when it came to picking a writing niche, I felt insanely overwhelmed.

There is so much that I love to write about! How could I “niche-down”?!

And there are so many niches and sub-niches out there that fit into what I love writing about that it became nearly impossible to pick something.

I’m definitely no one-trick pony.

However, from a business standpoint, I knew that if I wanted to level up my income and find better-paying writing clients, I needed to find a writing niche or two that was in-demand and that paid well.

This is something that really helped me to raise my rates last year without adding a ton more work to my already busy life.

I know that this is something that a lot of freelance writers struggle with, so I wanted to put together something that made life a little easier for you.

What You Should Never Do When Searching For Your Niche

One of the things that I’ve come across when speaking with new writers and bloggers is something that you may be facing too.

See, many aspiring writers read about the need to find a niche if they want to make good money doing this for a living.

So they wait.

And they wait.

And they wait some more…

Hoping for that almost cartoonish light bulb over their moment when their niche just hits them.

The thing about this is that it almost never happens.

If you keep saying and thinking,

“Someday I’ll find my niche.”

Then you’re really just guaranteeing that you’ll never do it.

[Tweet “If you keep saying and thinking, “Someday I’ll find my niche.” Then you’re really just guaranteeing that you’ll never do it.”]

So don’t use not having a niche a reason for not starting your business.

Many freelance writers explore various niches and types of writing and invest in different courses to get their toes wet before settling into something that works well with them.

And many writers find one niche and then switch to something else down the road.

That’s totally fine.

You’re not cuffing yourself to a single niche so don’t let fear of picking the wrong one keep you from finding it.

But, wait…

Did you catch that?

One Myth About Picking a Niche You Need To Stop Believing

Don’t get me wrong.

Picking your niche is a good idea.

But here’s the thing…

You can have more than one writing niche.

You could have ten if you felt like it.

Now, I get it.

Here I am writing a post about picking a niche and I’m also telling you that you don’t… need… to… narrow down? (*Pause with confused face.*)

It’s confusing but bear with me while I explain what I mean and how to go about doing this.

Now, just as an example, let’s say that I have two copywriting/blogging niches that I’d like to get into:

  • White Papers
  • Coffee and Craft Beer Copywriting


However, I can still pick both of them.


Simply put, I’d start a website for both:

  • One would focus solely on White Paper marketing, and
  • The other would be about how to write compelling copy for your brew and how to boost exposure via social media.

I know a few writers who do this and they’ve never had a problem with having multiple niches.

Just be sure to keep them separate.

For instance:

If you pick a niche to write for dentist’s websites but you also pick a niche like Interior Design, then you would probably not want to combine your message on a single site.

Set up one site with copy that attracts clients who are dentists, and then set up a separate one about interior design (unless it was interior design for dentist offices *shrug*).

This is totally just an example.

An example of when you might not need to separate your sites would be could be if you blog for parenting/mom blogs but you also want to write copy for mother-centric companies (i.e. Toys-R-Us, Huggies).

What I’m trying to get at is, again, this:

You’re not cuffed to a single niche!

And you’d be smart not to stick to one thing.


Because one day, that niche could just evaporate!

Or something could happen that dropped the value of writing in a particular niche.

Personally, I write in a ton of various niches just to explore what I like writing about and the type of clients and pay that comes from them.

And I’ve used this method of creating different sites for different niches inbound marketing to land copywriting and blogging clients.

So avoid the myth that you have to settle in a single niche.

You don’t.


You do need niches to attract and convert better-paying clients.

And that’s exactly what I’m going to help you do in just a second.

First, here are a few reasons why you need to “niche down.”

3 Reasons Why Picking a Niche is a Good Idea

1) You’ll Gain Authority in Your Niche

Never belittle the power of authority in a writing niche.

Having authority on a topic (i.e. you know what you’re talking about and you write amazing content on that subject) is not only something that helps to position you as a great writer on this topic, but it also helps you to write better.

When you zero in on something, and it’s something that you read about all the time, you test for yourself, and you personally have knowledge on, it makes it much easier to put your thoughts on the page.

2) Marketing Your Blog to Attract Clients Becomes Easier

When you’ve picked a niche, then it’s better to write the type of content that will attract your potential clients.

This is Inbound Marketing 101.

Having a niche blog can help attract your ideal client because you’ll be creating the type of content that will naturally bring them to your blog.

Plus, if you’re already freelance writing in the same niche, you can build backlinks and gain traffic from more authoritative blogs to make this transition nice and easy.

3) You’ll Be Able To Demand a Higher Fee

The last point is likely what some writers consider the most important because it has to do with money.

When you can prove through your writing that you can write compelling posts or copy in a certain niche, you can demand a higher fee.

Google has recently stated that if sites want to see better search results, then site owners need to start hiring writers who are experts on the topics they write about.

In fact, that is so important that it is now being called the Content Standard.

So if you plan to be a freelance blogger, not only do you need to be an expert in a niche, but in doing so, you can also command the fee that an expert can and should demand.

Discover Your Hidden High-Paying Niche: Free Workbook for Freelance Writers

Okay, so here’s what you’ve been waiting for:

The niche-finding workbook to end all niche-finding workbooks.

Well, maybe I can’t be so bold as to say that, but I’ve put a lot of work and thought into this to help you find the writing niche you’ve been searching for.

I’ve put this together in a way to help you find your niche in as little as three days.

No more waiting for that lightbulb moment; you’re going to flip that switch yourself.

Here are just a few things you’re going to find inside:

  • How to match a high-paying niche with what you know and what you love
  • A super easy method to break larger niches into smaller ones to help you find a hidden sub-niche you didn’t even realized existed
  • A free and easy way to start getting clips to share with potential prospects in your new niche

Ready to access this butt-kickin’ niche finder?

Fill out the form below and get your workbook now.

Click the image to download the workbook.

Find your writing niche

Ari Rule

I'm Ari — a freelance writer, digital marketer, and side-hustle guinea pig. HustlePineapple is where you'll find my best tactics for freelance success, blogging and social media tips, and ideas for profitable side-hustles. Connect with me on Twitter or Instagram @HustlePineapple

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  1. Kayla Robbins

    Exactly what I’ve been needing! Thanks for putting in the time to create this super helpful resource.

  2. Hi Ariel,

    Your workbook — what a great idea for a freebie download.

    Yes, so many of us — writers or otherwise — struggle to narrow down our niche. And as you say, doing so makes inbound marketing 100x easier and allows us to command higher rates.

    One of my friends is a freelance writer who focuses exclusively on writing for law firms. She has a legal background herself, and she’s able to charge a very healthy rate to produce blog content for lawyers.

    Also, great news — it’s April now! And that means your episode of Better Freelancing will be published later this month. I can’t wait… seems like we filmed it back in 2006, doesn’t it?

    But really, it was just two months ago.

    Anyway, I’m going to share your post out now. Great stuff!


  3. Loved the workbook! I think I have found my niche and am happy with it, thanks 🙂

    Ariel, read your motivating success story on WriteTo1k. Congrats on the journey!

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